YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to sales leaders, SDR teams, and growth operators who need multichannel outbound that still feels 1:1 at scale.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Lemlist's funnel.
Designed to convert YouTube viewers into qualified leads for Lemlist.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive a lot more lemlist trials and demo bookings via the channel you've already built.
YouTube has a steep learning curve, and the funnel layer that actually CONVERTS subscribers into lemlist signups and enterprise pipeline is its own separate beast — totally different muscle from publishing founder journey and outbound tip videos.
I'm guessing you don't have heaps of extra time to script, shoot, edit, package, and follow-up on bottom-of-funnel product proof and case-study videos — between running lempire's five products (lemlist, lemwarm, Taplio, Tweet Hunter, lemcal), hosting BILLIONS, writing "The $150M Secret," investing, and keeping the personal channel active across 545 uploads.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of qualified lemlist trial starts and demo bookings for Lemlist.
This morning Guillaume, I was looking through your @guillaumemoubeche channel side by side with lemlist.com and what stood out is the gap between the two. You're one of the most credible bootstrap SaaS founders on the internet — $1,000 into lemlist in 2018, $1M ARR in under two years, $150M valuation and $30M founder secondary at ~$10M ARR, now ~$26–28M ARR across lempire with 20,000+ sales teams on the platform. Your personal channel has 545 videos and ~48K subs with uploads as recent as last month. That's real founder authority. But here's what's missing: the channel reads as founder story + outbound philosophy + build-in-public — not as a systematic conversion engine into lemlist's 14-day trial and "Book a demo" motion. Your homepage is screaming AI agents, signal-based outreach, 650M+ leads, multichannel sequences — yet the YouTube library isn't stacked with searchable "how we use lemlist internally" playbooks, customer pipeline case studies, or product walkthroughs that capture cold discovery intent from SDR managers Googling "multichannel outbound tool" or "cold email deliverability fix." Meanwhile Morgan Brown, Kyle Poyar, and Lenny Rachitsky are winning the "B2B operator education" lane with tighter packaging and clearer CTAs — none of them bootstrapped a $150M outbound platform from pasta-and-$1,000, but they're capturing the cold viewer who should be starting a lemlist trial. Your product proof exists — lemlist playbooks on the site, Conor McCarthy's "120 calls/week" story, customer logos, SOC 2, 500+ integrations. It needs a YouTube system that routes 48K subs and every new search hit into trials.
Simply put, we want to help you turn the founder authority you've already built into a consistent flow of lemlist trial starts and qualified demos through bottom-of-funnel, customer-proof YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The brand-defining meta-video. Acknowledge the authority vs. conversion gap honestly, reference the bootstrap story, and lay out the 12-week plan to wire the channel into lemlist signups.
Top of The FunnelRefresh your highest-trust founder narrative with searchable packaging and CTAs into the lead magnet + product walkthrough. Evergreen TOF that captures "bootstrap SaaS founder" search intent.
Top of The FunnelMOF product-in-action video — signal agents, enrichment, multichannel sequences. Every sales leader searching "AI outbound" or "buying intent outreach" should find Lemlist first.
Middle of The FunnelFirst hybrid case study — inspired by your own site's Conor McCarthy playbook, turned into a full on-camera interview with real metrics. The BOF video that converts skeptics.
Bottom of The FunnelSearchable MOF explainer matching lemlist.com's core promise. Screen-share the campaign builder, show unified inbox, CTA to trial.
Middle of The FunnelHigh-intent deliverability search — your differentiated moat vs. generic sequencers. Drives trials from teams burned by previous tools.
Middle of The FunnelOrigin-story anchor tying personal brand to lempire suite. Makes every other video credible; routes viewers to lemlist as the flagship.
Top of The FunnelBOF product demo — no fluff, actual UI, first campaign live. The video a skeptical VP Sales sends to their team before buying.
Bottom of The FunnelTake your proven early-growth story and rebuild with tight hook, thumbnail, and end-card into case study #1. Content that already worked — YouTube-native packaging.
Top of The FunnelFounder trust video — the Zoom-call-with-angry-users story. Middle-of-funnel proof you ship for customers, not vanity metrics. Routes to trial for operators who care about product quality.
Middle of The FunnelBOF ecosystem video — one CTA to lemlist trial, clear positioning of each product. Stops confusion for viewers who discover you through Taplio/Tweet Hunter first.
Bottom of The FunnelClosing-call BOF — screen-share trial signup, first lead import, first sequence, lemwarm enablement. The dedicated "ready to try" anchor video.
Bottom of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Keep the build-in-public and "$1K to $150M" narrative — it's your moat. But redesign each TOF video with one clear path: story → mid-roll CTA into the lead magnet → end-card into a lemlist product walkthrough or customer case study. The library is the front door; stop letting it dead-end.
Package what lemlist already sells — signal agents, enrichment waterfalls, lemwarm deliverability, unified inbox — as standalone searchable playbooks. "How we book 120 quality calls a week" (your own Conor story), "AI agents that trigger outreach on buying signals," "Keep 20 mailboxes out of spam." Every SDR manager searching these phrases should land on Lemlist, not a competitor's SEO blog.
Screen-share the actual product: 14-day trial setup, multichannel campaign builder, HubSpot/Salesforce integration, lemwarm dashboard. Show lempire's five products as a suite without confusing the CTA — lemlist trial is the anchor. Founders considering outbound tooling need to SEE the UI, not read another "we're an AI platform" headline.
Sit down with sales leaders running full outbound in lemlist — pipeline before/after, reply rates, meetings booked, team size. Bottom-of-funnel proof that pre-empts "does lemlist actually work for a team like mine" and drives trial starts immediately. Your site already teases these stories; they should be 12–18 minute YouTube assets.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward starting a lemlist trial or booking a demo -> close the deal.
Your Unique Lead Magnet
Most B2B founders publish consistently on YouTube but convert almost none of those views into product trials or demo bookings — because the content is built for existing fans, not cold discovery and product proof. This audit is the exact 5-point framework Lemlist uses to diagnose why founder-authority videos engage subscribers without filling the trial pipeline — and the specific fixes (packaging, hooks, product CTAs, lead magnets, case-study routing) that turn a 545-video library into a year-round engine for lemlist signups.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Why 545 Videos And 48K Subs Aren't Filling lemlist's Trial Pipeline Introduction: Clear Offer: This video breaks down the exact gap between Guillaume Moubeche's YouTube authority and lemlist conversion — and the 12-week plan to fix it so 545 videos finally drive trial starts and demo bookings at scale. Relate to Viewer: If you're a sales leader, SDR manager, or SaaS founder running outbound, you've probably watched a Guillaume video on bootstrapping, cold email, or building in public. You might even use lemlist. But if you discovered Guillaume through YouTube search — not through a friend in Paris — you probably got a founder story without a clear path to "start a 14-day trial." That's the gap. Social Proof: I'm Guillaume Moubeche. I started lemlist in 2018 with $1,000 — every dollar I had. We hit $1M ARR in under two years, reached a $150M valuation, and completed a $30M founder secondary. Today lempire runs five SaaS products at roughly $26–28M ARR with about 90 people and 20,000+ sales teams on lemlist. I've published 545 videos to ~48K subscribers. I wrote "The $150M Secret." I host BILLIONS. I rebuilt lemlist from scratch when activation was 15% because customers deserved better. Open Loop: By the end of this video you'll know exactly why founder authority isn't the same as product conversion on YouTube, what Morgan Brown and Kyle Poyar do differently on packaging, and the 12-week content plan we're executing to turn this channel into lemlist's top-of-funnel engine. Quick Story: Last month I uploaded a founder story video. Solid engagement from people who already know me. The same week, a sales VP at a 40-person SaaS company told me on a demo call: "I've watched your stuff for years — I didn't realize lemlist had signal agents and multichannel WhatsApp until I read the homepage." He'd been a subscriber for eighteen months. Never started a trial. That's not a content quality problem. That's a conversion architecture problem. 545 videos. Consistent publishing. Undeniable bootstrap credibility. But the library isn't wired so every cold discovery hit routes to lemlist's trial, demo, or a customer case study that proves pipeline outcomes. Meanwhile operators in our space ship 12-minute playbooks with one CTA and capture the exact buyer who's searching "multichannel outbound" today. They don't have the $1K-to-$150M story. We do. We're just not packaging it for conversion. Point 1: Authority And Conversion Are Different Muscles Why this matters: Founder trust got lemlist to $26M+ ARR. YouTube cold discovery runs on searchable titles, thumbnails, hooks, and product CTAs — not just authenticity. What to focus on: BOF product walkthroughs. Customer case studies with real pipeline numbers. MOF playbooks on deliverability and AI agents. TOF founder stories with mandatory mid-roll and end-card CTAs into lemlist. A simple explanation: People who know you will watch anything. People who don't know you need to know what lemlist does in the first 30 seconds and where to click in the description. CTA to Lead Magnet (30% Through The Video): If you want the exact 5-point audit we use before publishing any lemlist-related video — the same checklist we're running across the 545-video library — download the free Outbound YouTube Conversion Audit in the description. Point 2: What The Channel Should Be Converting Viewers Into Why this matters: Every view should have a path — 14-day free trial, demo booking, or case study that proves meetings booked. Right now too much of the library is inspiration without infrastructure. What to focus on: "Inside lemlist" screen-shares. Signal-agent and lemwarm playbooks. Hybrid interviews with sales leaders running full outbound in the product. Short clips from long videos for cold discovery. A simple explanation: Morgan Brown and Kyle Poyar win packaging. We win the bootstrap outbound story and the actual product. Combine both and 48K subs becomes a trial machine. Point 3: The 12-Week Plan Why this matters: We're not starting from zero — 545 videos, lemlist.com playbooks, customer proof, and the Conor McCarthy "120 calls/week" story are the raw material. What to focus on: Weeks 1–4 — meta gap video + two MOF playbooks (signal agents, deliverability). Weeks 5–8 — two case studies + trial walkthrough. Weeks 9–12 — origin anchor + clip pipeline on every new upload going forward. A simple explanation: Consistent publishing built the audience. Conversion architecture turns that audience into lemlist revenue. CTA to Service (70% Through The Video): If you want the full 12-week breakdown customized for Lemlist — content buckets, lead magnets, and trial routing — grab a time in the description. First video's on us.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Lemlist.